Legal
Cookie Policy
Last updated: July 22, 2026
Here's the short version: this site sets no cookies at all unless you press “Accept” in our cookie banner. If you do, we load Google Analytics 4 so we can understand how the site is used. We also run a cookieless analytics tool (Vercel Analytics) at all times, whether or not you accept — it never sets a cookie and never identifies you individually. If you don't accept the banner, nothing else is loaded and the site works exactly the same. You can change your mind anytime via “Cookie preferences” in the footer.
What cookies are
Cookies are small text files a website stores in your browser to remember things between visits — like a preference, or an identifier used for analytics. Similar technologies (like localStorage) store data in your browser without being sent to a server; we use localStorage for one thing, described below.
What we store, exactly
1. Your consent choice (always, essential). When you make a choice in the cookie banner, we save it in your browser's localStorage under the key “simp-consent” so we don't ask you on every visit. This never leaves your browser, contains only “accepted” or “rejected” and a timestamp, and is strictly necessary to honor your choice.
2. Vercel Analytics (always, essential, cookieless). We use our hosting provider's built-in analytics to see aggregate page views, referring sites, and country-level location. It sets no cookies, writes nothing to your browser's storage, and doesn't identify you individually — it isn't affected by your cookie banner choice.
3. Google Analytics 4 (only if you accept). If — and only if — you accept, we load Google Analytics, which sets cookies to distinguish visitors and sessions:
- _ga — distinguishes visitors; expires after 13 months (we configure the shortest sensible lifetime).
- _ga_<container-id> — maintains session state; expires after 13 months.
We configure Analytics with IP anonymization, the minimum data-retention period Google offers, and Google's Consent Mode v2, which keeps everything denied until you say otherwise. We do not use Analytics data for advertising, and we have not enabled any advertising features.
What we don't use
- No advertising or retargeting cookies.
- No social media pixels.
- No cross-site tracking of any kind.
- No fingerprinting.
Changing your mind
Click “Cookie preferences” in the footer of any page to reopen the banner and change your choice. Withdrawing consent stops analytics immediately on your next page view. You can also clear the cookies and site data for this website in your browser settings — every major browser lets you view, block, and delete cookies per site.
If you accepted analytics and later want the historical data gone too, email jay@simpcompany.com and we'll handle it as a deletion request under our privacy policy.
More detail
How Google uses data from sites that use its services is described at google.com/policies/privacy/partners. How we handle personal data generally — including your rights — is in our privacy policy.